I'm not a fan of 'selfies' but it has meant a great deal more images appearing on search engines. I feel that plastic/pvc rainwear is more popular now than it has been for years. This is probably down to the music festival trade promoting rainwear and some clever marketing of clear jackets and raincoats which seems to be world wide, long may it continue.
could the rise in popularity of clear plastic raincoats have something to do with an appeal to vanity? i.e., women can now stay dry on rainy days without having to worry about not being able to show off their killer new outfits?